Cruise is recognised as one of the UK's leading luxury retailers. For this project my role as lead designer was to refresh and uplift the existing website, in order to appeal to a modern audience while also complimenting the high ends brands within. Working closely with project managers and developers to deliver an engaging, contemporary online shopping experience.
Flannels is a luxury fashion retailer. Working in an agile environment gathering and evaluating user requirements, illustrating design ideas using storyboards, process flows, sitemaps and designing graphic user interface elements. Responsibilities also include undertaking a varied mix of design work to support regular content refreshes, multi channel campaigns and promotions, across the digital estate.
House of Fraser is a premium British department store. Responsibilities included creating and publishing onsite graphics for promotional messaging, editorial features, brand focus and marketing communications. Ensuring all graphics balance the requirements of the online style guidelines, the offline brand campaign and individual multi-brand values. Undertaking a varied mix of design work to support regular content refreshes, multi channel campaigns and promotions, across the digital estate.
Lock N Load Events is a vibrant, forward-thinking and innovative independent company with collectively over 30 years of experience in music and club culture. The Gallery is a progressive house, techno and trance event which takes place every Friday at Ministry of Sound night club in London. My role was to design monthly promotional event artwork which would be circulated via digital and print channels.
One Love is a regular music event showcasing the best in House, Garage and Bass, based in Plymouth, UK. Artwork showcased the event, displayed on external promotional websites, social media channels and printed posters.
South West Four is London’s annual premiere electronic music festival. Artwork showcased the artist’s appearance at the event, displayed on external promotional websites and social media channels.
House of Fraser is a premium British department store. Responsibilities included creating and publishing onsite graphics for promotional messaging, editorial features, brand focus and marketing communications. Ensuring all graphics balance the requirements of the online style guidelines, the offline brand campaign and individual multi-brand values. Undertaking a varied mix of design work to support regular content refreshes, multi channel campaigns and promotions, across the digital estate.
Together at Amnesia is a club night held every Tuesday throughout the clubbing season in Ibiza. My role was to explore and create a range of compositions as part of the summer season branding. Aspects of the designs were used by the Senior Designer and incorporated into final promotional artwork, in the form of flyers and inside the venue visuals.
Project that invites designers, illustrators and graphic artists to express their particular interpretation of the letters and numbers of the Latin alphabet.
A yearly open call exploring the creative boundaries of letterforms, where participants are challenged to design a letter or number each day for 36 consecutive days, as a global and simultaneous act showing the outcome of the ability to represent the same symbols from thousands different perspectives.
A series of visual motion exploration work.
Oval Space is a mixed use arts and event space in the heart of Bethnal Green, East London. Brochure documented facilities, specifications and services of the venue.
https://fruitybaggins.bigcartel.com
